If you are thinking of what do the three white dots on the logo of Domino’s Pizza represent?
In this post we’ll look at the reasons the company chooses to use domino as its symbol and what three dots in its logo signify.
What do the three dots on the Domino’s Pizza logo represent?
The very first Dominos logo, which was created in the 1960s, was created for two reasons. First, it sought to attract more customers due to the bright and cheerful colors of the logo.
The logo’s squares remind one of the pizza boxes. The three dots represent the three initial Domino’s restaurants.
What is the symbol of Domino’s Pizza?
Domino’s Pizza’s symbol is a blue and red domino with three white dots, representing the three original restaurants.
Its first logo was designed in 1965 and featured two domino pieces, a red one with three dots and a blue one with the company name.
It underwent a bold redesign in 1977 but returned to its original position in 1996. Domino’s current logo was introduced in 2012.
Domino’s Logo History
Domino’s Pizza logo has changed over the years, but some design aspects have remained consistent.
1965-1970
Since the rename of DomiNick’s Pizza into Domino’s in 1965, which started using blue in the 1970s, this traditional tricolor scheme became the main chain’s signifier.
The initial company banner had “DomiNick’s” in cursive above “Pizza” in bold. It was black on white with a thick black frame.
In 1975, the company updated its logo to a lighter blue square with a red and white domino on the left and vertical white lettering on the right.
2012
In 2012, Domino’s redesigned its logo, moving the light blue “Domino’s” wordmark to the right of a red and blue emblem with three white dots.
